Broadway at the Beach runs its Halloween Bash on The Avenue on Saturday, Oct. 24, 2026. The property opens at 10 a.m. that morning and the street party starts at 7 p.m. Admission to the property is free, and parking is free.
The daytime band the property posts
The published retail hours for Sept. 7 through Oct. 31 are 10 a.m. to 8 p.m. Sunday through Thursday and 10 a.m. to 9 p.m. on Friday and Saturday. Oct. 24 is a Saturday, so the property trades from 10 a.m. to 9 p.m.
Read that against the event record. The Bash runs 7 p.m. to 11 p.m., which Hard Rock Cafe Myrtle Beach publishes for its own party at the same address. The property states that restaurant, attraction and nightlife hours vary by venue and that posted hours can change at management discretion, so the 11 p.m. finish belongs to the party and the 9 p.m. figure belongs to the retail day.
What runs before 7 p.m.
The Patch at Broadway runs family activities from 11 a.m. to 2 p.m., and the Oct. 24 edition is the Monster Mash Dance Party with Mr. Nigel. Savannah Bee Company hosts a St. Ambrose Cellars tap takeover from 4 p.m. to 7 p.m., marked free and 21 and over. Mr. Nigel and Friends play a free live set at The Hangout from 5 p.m. to 9 p.m.
That leaves 10 a.m. to 7 p.m. as open ground on Oct. 24: nine hours of free, walkable property before the first act takes the stage.
What happens at 7 p.m.
The Bash on The Avenue is an adult costume contest with a live DJ. Prizes go to first, second and third place. The site publishes no ticket price for the event, and none is required.
What the property provides and what it does not
Three answers on the property FAQ decide what a visiting team packs. There is no public wifi, so a group that needs connectivity brings its own hotspot or data plan. There are no lockers, so bags stay with the person carrying them across a day that ends at a street party. Pets are limited to assistance animals.
Two services exist on site. Wheelchair, scooter and stroller rentals run through Wheelchair and Scooter Rentals of Myrtle Beach in the Key West Village, on (843) 446-8723. Guest Services sits in Key West Village and answers on (843) 444-3200. Security is staffed 24 hours a day on (843) 913-9310.
Getting there and where it sits
The address is 1325 Celebrity Circle, Myrtle Beach, South Carolina 29577, on US Highway 17 between 21st and 29th Avenue North. The property FAQ puts it approximately 1.5 miles west of the Atlantic Ocean, so a beach morning and an afternoon on The Avenue are two separate trips. Motorcoach parking is listed among the group amenities, alongside free parking.
Shaping the daytime slot
The 10 a.m. opening is the anchor. hotelSlots publishes four day-use windows: morning 6 a.m. to 12 p.m., afternoon 12 p.m. to 6 p.m., evening 6 p.m. to 12 a.m. and overnight 12 a.m. to 6 a.m. The morning window covers a shower, a desk and a change of clothes before the property opens. The afternoon window covers the working block after arrival and the change before 7 p.m. The platform allows any combination of the four windows, prices day-use rates at 30 to 75 percent below the nightly rate, lists 103,857 hotels across 46 states, and charges no booking fee.
Free parking at the property changes how the day gets built. A car can sit at the venue for the whole day at no cost, so the day-use booking buys a room to work in and dress in. A team that plans to leave at 11 p.m. should confirm the arrangement with the property, because the posted Saturday close is 9 p.m. and the party runs two hours past it.
